TRAINING – Beirut welcomes the ANIMA 3rd Master Classes modules on economic development

Published on 04 October 2019

Master Classes Beyrouth

From September 30 to October 4, 2019, ANIMA Investment Network co-organised with Berytech, a platform to support entrepreneurship and innovation in Lebanon, the 3rd modules of the Master Classes, a cycle of certified training courses on territorial marketing and cooperation project management for 55 students from 8 different countries.

The ANIMA Master Classes, organised as part of EBSOMED, a project co-financed by the European Union to strengthen business support organisations and business networks in the southern neighbourhood, took place over five days, alternating intensive training and field visits with the teaching team. With the Master Classes held in Beirut, ANIMA wanted to reaffirm its contribution to a continuous improvement of the business and investment climate as well as to sustainable and shared economic development in the region, by strengthening the capacities of local institutional and economic leaders.

Berytech, co-organising partner and Lebanese member of the ANIMA network, welcomed on this occasion a delegation of 55 executives and heads of economic development organisations from the Mediterranean region and Africa: Algeria, Ivory Coast, France, Lebanon, Morocco, Democratic Republic of Congo, Syria and Tunisia.

On the programme for these five days is the 3rd module of Master Classes C4 and C2, Territorial Marketing and Designing and managing a project corresponding to its objectives, punctuated by study visits to some local organisations such as Beirut Digital District, Speed Lebanon, IM Capital and IDAL.

A training cycle for executives of economic development organisations in the EMEA region

ANIMA Investment Network has been training economic development agencies in the Euro-Mediterranean area since 2002. Its training activities are now extended geographically to the Europe, Middle East and Africa region and are aimed at all development stakeholders. Approved as a training organisation in France, the country in which its Secretariat is located, the ANIMA network supports economic development actors in the face of changes in their environment, through the acquisition or development of skills and professions in various key areas. Most of the training courses are aimed at promoting sustainable investment, private sector development and international cooperation.

In the coming months, ANIMA will be offering numerous training courses and modules in three main areas:

International Cooperation – All public

  • Assessing the project impact and capitalisation (4-6 December 2019, Marseille, France)
  • Elaborate an international cooperation project and raise funds (19-20 December 2019, Marseille, France)

Attractiveness & economic development – Agencies and business support organisations

  • Territorial Marketing : Communication and branding of the territory (2-4 December 2019, Marseille, France)
  • Digitisation of economic development agencies (16-17 December 2019, Marseille, France)
  • Organisation of FDI prospecting (19-20 December 2019, Marseille, France)
  • Developing investments that contribute to sustainable development (21-23 April 2020, Barcelona, Spain)
  • Generate and facilitate external investments (21-23 September 2020, Paris, France)
  • Aftercare strategy: Fostering the development and local
    integration of external investors (13-15 October 2020, Amman, Jordan)
  • Manage an external investor’s implementation (15-17 December 2020, Marseille, France)

Attractiveness & economic – Local authorities 

  • Local authorities and territorial managers: Economic development management (4-5 February 2020, Oujda, Morocco)
  • Local authorities and territorial managers: Defining a territorial marketing strategy (2-3 June 2020, Abidjan, Ivory Coast)
  • Local authorities and territorial managers: Governance for economic development (5-6 October 2020, Marseille, France)
  • Local authorities and territorial managers: Image and communication at territorial level (16-17 November 2020, Jezzine, Lebanon)

To see the complete schedule of upcoming training sessions, click here.

To see the catalogue, click here.

Download the press release (only available in French)